This paper examines how Chinese intellectuals and the Chinese government utilized Confucianism when China began to open its markets in 1980s. For many Chinese politicians, Kongzi and Confucianism are key symbols which can greatly impact the perceptions of Chinese people in regards to their policies and actions, both positively and negatively. In this regard, Kongzi cannot be overlooked when examining Chinese policies which are concerned Confucian traditions. While Confucianism was widely dismissed when Socialist systems prevailed, it has risen to become a key ideology in Chinese political life following the economic reforms which began in the 1980s. This trend shows that the revival of Confucianism has not been a natural, spontaneous historical consequence, but an intentional discovery by the Chinese government. This paper argues that the revival of Confucianism is a cooperative creation between the state, intellectuals, and the media with the common goal of recreating a Chinese cultural empire. This paper refers to the Confucianism which has been created by the three parties as ¡°Confucianism as a compound of power and knowledge,¡± and uses the term ¡°Confucianism as a critical discourse¡± as its counterpart. This paper also attempts to disseminate Confucianism as a critical discourse with an emphasis on the traditional role of shi ÞÍ (literati) who tried to internalize moral awareness and universal order.